SALISBURY, N.C. — Men are the target of Food Lion’s latest mobile marketing campaign. The retailer has teamed with Unilever to promote the manufacturer’s new Dove “Men+Care” line of male skin care products. Food Lion loyalty cardholders who text “DOVEMEN” to 467467 will get up to $4 of coupons on Dove Men+Care products by mail.

Yahoo! News

Retrouvez l’actualité de l’agence de marketing mobile apocope sur http://www.apocope.com

This entry was posted on Friday, February 5th, 2010 at 6:38 pm and is filed under On the web. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.