GSMA, Barcelona – February 16, 2009 – Nespresso announced today the launch of “Nespresso Mobile”, an ultimate mobile multimedia experience and one of the first Flash Lite 3.1 mobile applications available for download, in collaboration with Apocope. By taking advantage of the newest version of  Adobe® Flash® LiteTM, this service oriented application represents a new step in Nespresso’s active mobile strategy.

The worldwide pioneer and market leader in premium portioned coffee, Nespresso has been sustaining an innovative mobile marketing strategy for several years in collaboration with Apocope, a mobile marketing agency. Nespresso launched a mobile commerce Web site in 2003 on the Bouygues Telecom portal i-mode and Gallery and optimized it in 2005 for all Web-enabled handsets in 16 countries allowing users to order capsules directly via their mobile.

As soon as the launch of the iPhone was announced in 2007, Nespresso decided to develop a new version optimized for iPhone users. The mobile sites were so successful that Nespresso did not hesitate to develop a Flash Lite mobile application.

Press Release, click here

Application: http://www.adobe.com/go/distribute/

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