When it comes to mobile marketing efforts, a new study from Quattro Wireless shows that consumer packaged goods (CPG), automotive and entertainment brands and companies are performing better than other categories. Researchers found that animated mobile ads are performing better than simple text ads and that expandable ads drive click-through rates for marketers.

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We’ve been saying for a while that ‘local’ is going to be one of those ‘next big things’, and the win by Red Beacon at TechCrunch 50 has been something of a clarion call for this. Now a new study from TMP Directional Marketing has come out with some interesting data to back this up. The study shows that the web generally, but in particular mobile and social network search, are increasingly …

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2ergo, the leading global provider of mobile enabling technologies, has been shortlisted for two Mobile Marketing Association MMA awards in Latin America and India after working with Universal Pictures and Procter Gamble PG to create mobile marketing campaigns. The campaigns utilised 2ergos mobile messaging and mobile couponing technologies, allowing both brands to interact with customers…

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SEOUL, Oct 29 (Reuters) – SK Telecom, South Korea’s top mobile carrier, posted a 23 percent rise in quarterly operating profit helped by growing mobile data sales and a larger subscriber base as it reined in marketing costs. SK, which controls about half of the country’s mobile market, posted a 618.8 billion won ($522.3 million) operating profit in the third quarter to September, above a …

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SEOUL, Oct 29 (Reuters) – SK Telecom <017670.KS>, South Korea’s top mobile carrier, posted a 23 percent rise in quarterly operating profit helped by growing mobile data sales and a larger subscriber base as it reined in marketing costs.

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Bristol, United Kingdom (October 23, 2009) – An industry leader in the development of web-based and tailored mobile marketing through web to SMS and text messaging, Text Marketer have launched a new programme to enable businesses to market themselves and help the environment at the same time!

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REDWOOD CITY, CA–(Marketwire – 10/27/09) – The Mobile Marketing Association (MMA) announced its MMA Award 2009 finalists yesterday , recognizing those companies who have demonstrated unparalleled expertise and a commitment to advancing the use of the mobile channel. Clickatell has been honored with two finalist spots: “Overall Excellence” and “Best Mobile Campaign by Channel & Region …

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The Charlotte Interactive Marketing Association (Charlotte IMA) will host a panel discussion on Mobile Marketing on Tuesday, November 10 from 6:00 p.m. to 9:00 p.m. at Mez, located at the EpiCentre in Charlotte.

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Mobile Messenger, the leading Mobile Solutions Provider, announced today the appointment of Edward McCormick as senior vice president , Human Resources and Israel Niezen as senior vice president , Strategic Marketing and Business Development.

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