Archive for May, 2009

Mobile Marketing Case Study: YOC / KRAFT Foods (Netimperative)

Friday, May 29th, 2009

Recently, FMGC giant Kraft foods appointed YOC to run amobile camapaign to promote its new instant coffee, Jacobs 3in1/2in1. This case study shows how the campaign generated 450,000 sign ups.

Yahoo! News


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Business Logic Systems Announce The Launch Of Real-Time Marketing Manager (ContactCenterWorld.com)

Friday, May 29th, 2009

London – UK – May 28, 2009 – Mobile operators can now respond to customer events, such as recharges, as they happen, with the launch of InTelestage Real-Time Marketing Manager from Business Logic Systems, a provider of customer intelligence, marketing automation and customer loyalty solutions for mobile network operators.

Yahoo! News


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Volvo Russia Goes Mobile (Unstrung.com)

Friday, May 29th, 2009

MOSCOW — Phonevalley, the world’s leading mobile marketing agency, in partnership with ARC WW Russia unveils Volvo’s first mobile Internet site in Russia named m.citysafety.ru to support the launch of the new crossover Volvo XC60.

Yahoo! News


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Lenco Mobile Inc. (LNCM.PK) Announces Record Profits For Its Mobile Marketing Arm (Business Wire via Yahoo! Finance)

Friday, May 29th, 2009

NEWPORT BEACH, Calif.—-Lenco Mobile Inc. today announced record audited profits for its mobile marketing operations and the payment of a maiden dividend.

Yahoo! News


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HotBox Pizza Partners with Tetherball to Invigorate Mobile Marketing Program (Business Wire via Yahoo! Finance)

Friday, May 29th, 2009

INDIANAPOLIS—-Tetherball, an industry leader in mobile loyalty and rewards solutions, reported today on the results of its new strategic partnership with HotBox Pizza. Tetherball reconstructed HotBox Pizza’s original “BoxStar” mobile marketing campaign to create a fresh and positive buzz and excitement for the program allowing HotBox’s funky fresh style to shine through.

Yahoo! News


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GOMOTEXT Releases Mobile Marketing Platform v4.0 and Much Awaited Mobile Marketing White Paper (PRWeb)

Friday, May 29th, 2009

GOMOTEXT.COM, a leading provider of mobile messaging and marketing solutions, today announced the release of version 4.0 of their Mobile Marketing Campaign Manager. The Campaign Manager is a complete mobile marketing platform that can be used for launching Standard and Premium rate mobile marketing campaigns like SMS Voting, Text2Win, Sweepstakes, Text2Screen, Polls, Coupons, SMS Blasts and much …

Yahoo! News


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Javna wins two international awards for mobile advertising and marketing (AME Info)

Friday, May 29th, 2009

Javna, the leading company for mobile solutions and wireless applications, has won two awards at the 2009 international Mobile Advertising and Marketing Awards (MAMA) event in London.

Yahoo! News


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Ovi Store contre iPhone, Nokia contre-attaque (La Tribune.fr)

Friday, May 29th, 2009

Le leader mondial des téléphones portables lance sa boutique en ligne d’applications pour mobiles.

Yahoo! News


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Google mène la bataille contre la suprématie de l’iPhone (La Tribune.fr)

Friday, May 29th, 2009

La plupart des fabricants misent sur le système Android du géant de l’Internet.

Yahoo! News


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Le premier réseau mobile de prochaine génération est suédois (01net. via Yahoo! Actualités)

Friday, May 29th, 2009

L’opérateur TeliaSonera et l’équipementier Ericsson viennent de déployer à Stockholm le premier réseau commercial utilisant la technologie LTE ou 3,9G, qui offre un débit en pic de 160 Mbit/s. Ouverture prévue au début de 2010.

Yahoo! News


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