(Telecompaper) Deutsche Telekom announced plans to merge its fixed and mobile divisions in Germany into one business. CEO Rene Obermann will present the basic elements of the restructuring at the operator’s shareholders’ meeting in Cologne on 30 April. Subject to shareholder and regulatory approval, T-Mobile International will first be merged into Deutsche Telekom, making T-Mobile Deutschland a …

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SP Shukla, the chief executive of Reliance Communications ’ mobile division, chuckles when asked about complaints from rivals about his aggressive marketing campaigns to win new subscribers.

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For decades, Harley-Davidson has been singled out as one of the strongest brand names—in an exclusive circle of cult brands including Apple and Mini. But how does the marketing arm of the Milwaukee, Wis.-based manufacturer drive sales leads into its 650 independent U.S. dealerships?

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CHICAGO—-Vibes Media, the market-leading interactive mobile marketing company, announced today the appointment of Drew Green as Senior Vice President of Sales and Marketing. With over a decade of online marketing and sales leadership experience, Green delivers a proven track record of executive management, high growth results and strategic business development in both the US and Canada.

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KIRKLAND, Wash.—-Sports radio stations working with mobile marketing leader HipCricket have increased cumulative audience and time spent listening, built robust remarketable databases and consistently recorded the most text messaging activity among HipCricket’s hundreds of stations.

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The Mobile Marketing Association (MMA) (www.mmaglobal.com) has gained 28 more members since February.

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Telcordia, a global leader in the development of IP, wireline, and mobile telecommunications software and services, will demonstrate how communication service providers and media industries can find new ways to create, deliver and monetize digital media services during the TM Forum’s Management World 2009 Content Encounter. Part of the Forumville showcase at Management World 2009 — held May 4-8 …

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The reach to more than 330 million mobile subscribers in the country makes the platform a significant means for targeted advertising there.

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La puissance d’une marque media ne se définit pas par son support mais son contenu : la ligne éditoriale, la richesse de l’information ou l’éclairage apporté sur une actualité sont autant de forces que [...]

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Microsoft annonce un nouveau service qui fonctionnera sur les terminaux Windows Mobile 6.5 et qui permettra de naviguer sur internet, de passer des appels, (…)

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