ILIAD : succès de sa syndication de 1,2 milliard d’euros (Boursorama)
Thursday, July 31st, 2008(AOF) – Iliad a annoncé le succès de sa syndication bancaire de 1,2 milliard d’euros, qui a été largement sursouscrite.
Archive for July, 2008
Project Better Place, la start-up californienne qui branche Renault (Libération)
Thursday, July 31st, 2008Téléphonie : des encouragements pour les opérateurs mobiles virtuels (Les numériques)
Thursday, July 31st, 2008Souvenez-vous. Il y quelques semaines, certains consommateurs ont pu lire çà et là que les prix des SMS allaient certainement baisser. Bruxelles autorisait l’ARCEP, le régulateur français des Télécoms, à…
Mobile Internet may not be the hotel sector’s Holy Grail (eyefortravel.com)
Thursday, July 31st, 2008Internet access on mobile phones is the latest buzz in the hotel industry as operators search for the next way to attract and retain customers. Clearly, mobile phone usage and Internet commerce have been the defining behavioural trends for consumers over the last 10 years.
Mobile Banking: Weighing the Lessons Learned (BankTech)
Thursday, July 31st, 2008On the way to growing its mobile banking customer base to more than 1 million users, Bank of America has successfully addressed a number of technological, cultural and marketing-related issues.
New Marketing Technology Awaits Your Firm (Law.com)
Thursday, July 31st, 2008Law firms, notoriously resistant to new technology, have several new marketing tools available to spread their message, from using text messaging for “mobile marketing” to “search engine optimization.” Depending on how tech-savvy they are, many law firms are taking notice.
Kroger to offer coupons via mobile phone (BizJournals)
Thursday, July 31st, 2008The Kroger Co. has joined forces with Cellfire Inc., a mobile phone marketing company, to offer customers coupons through their wireless devices, the companies announced Tuesday. (KR)
Autoglass’s Typical Mobile Advertiser Experience (paidContent.org via Yahoo! Finance)
Thursday, July 31st, 2008So what’s holding back mobile advertising? Online marketing and e-commerce research and consulting firm E-Consultancy has an interesting interview with Chris Smith, the online marketing manager, of Autoglass, one of the UK’s largest vehicle glass replacement companies.
Total Search Marketing, Part 2 (Search Engine Land)
Wednesday, July 30th, 2008In the first installment of this series, Total Search Marketing, Part 1 , I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company wasn’t exploiting search marketing as …
Mobile analytics for powering mobile marketing campaigns (eyefortravel.com)
Wednesday, July 30th, 2008Omniture, Inc. has released the latest version of Omniture SiteCatalyst that advances mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns.
